I put together a social media posting schedule for maximum exposure based on peak traffic times on all the different channels.
We blog, therefore we are.
Too much? Ok. Maybe.
But most us who blog do so because we have something to say, and we want someone to read it. (Narcissistic much? You bet.)
Here’s the thing, no one will read your blog if they don’t know about it. And unless you’re Will Wheaton, news about your little corner of the blog-o-sphere won’t just spread by word of mouth. So the best way to get your blog out there in front of people is with a healthy dose of Shameless Self-Promotion.
But Shameless Self-Promotion is hard. If the thought of it doesn’t make you cringe a little and feel icky, well, maybe you’re a Kardashian. If you’re not a mindless reality star with a family member named North West, I have good news for you. Society has created a place where Shameless Self-Promotion is acceptable. It’s called Social Media.
But as with most things, there’s an art & science even to using social media to hawk your online musings. One of the main elements is making sure your social media posts are hitting the interwebs at optimal times of day when a majority of potential readers are online. There’s quite a bit of research out there on the subject, and they pretty much agree on the best times to make your posts on Facebook, Twitter, Pinterest and Google +.
The problem I have is remembering when I’m supposed to post where. So I made up a cheat sheet to help me. All the times and days are based on what the experts say are optimal to make sure your message reaches the maximum number of people.
I made the cheat sheet available for you to download as a PDF. Here’s a tip: if you print it out and laminate it, you can use it as a check list and with a dry erase marker mark off each update as you go.
These are recommended times of day, and for most networks there is more than one time listed. If you post more than once a day, just make sure you aren’t constantly re-posting a link to your latest blog post. Mix it up a little by asking a question, posting a photo or sharing links from other sites. Otherwise your followers will get tired of just seeing links to your blog.
I hope this helps you get the most out of your social media shares.
Have you noticed a specific time or day when you see more traffic on your social media sites? Share with us in the comments.
Looking for a good book about using social media for marketing? I recommend this one: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)